smile-rewards.com | Dental Practice Client Reward Program

SmileRewards is a loyalty marketing program designed to make your practice more successful by rewarding your patients (and their families). See Our Commercial

What is SmileRewards ?

Just like all kinds of other “loyalty” programs that your patients have joined, SmileRewards lets your office stay connected with patients through on-going communications and rewards them for their continued patronage.

Your patients want to know what is going on at your practice and are always looking for simple tips to improve their dental health. They also want to be rewarded for doing business with you. It's an added “perk” that separates you from other dental offices in your area.

The best part of SmileRewards is you set the business rules :

You determine the enrollment fee if any.

You determine the reward structure for your practice

You have input for every e-newsletter and postcard.

The next best part of SmileRewards is that it is a turnkey marketing initiative. Group 3 Marketing manages the rewards database and does the creative design for the e-newsletters and postcards and executes the mailings – and it's 100% branded to your practice.

And why will patients want to participate ?

Because SmileRewards means getting money back!

Earning Money
Members earns points that turn into SmileRewards certificates they can use on products and services.

Saving Money
Members receive a monthly e-newsletter or quarterly postcard with special members-only promotions on products and services.

Plus. . .

Special discounts on select products and services.

Information on the latest dental trends and procedures, as well as news about your specific practice (a new staff member, a new service you're offering, etc.).

Why should you embrace SmileRewards marketing ?

It's about improving your practice’s top line and bottom line all at
the same time . . .

Build long-term relationships with your patients and their families.
Show you care about providing more than just dental services.
Turn your dental office into a brand.
Create the opportunity to shift from insurance payments to direct payments for improved cash flow.

What is SmileRewards background ?

SmileRewards has been designed by Group 3 Marketing, a Minneapolis based full service direct marketing company with 20 years of experience in executing loyalty marketing programs. [www.group3marketing.com] SmileRewards is patterned after Group 3 Marketing’s very successful professional beauty salon program that is used by some of the best salons and day spas.

According to Bart Foreman, President and founder of Group 3 Marketing, “The dynamics of marketing a dental practice are extremely difficult. For many patients, procrastination rules and up-selling specialty services is difficult. That’s why it is important to not only reward patients for their continued patronage but to stay connected with them through timely and relevant communications that create a strong bond with them between visits and causes behavior shifts in both frequency of visits as well as the consideration of additional services.”

With the help of Quality Design Software, Inc. in San Ramon, CA, SmileRewards has been integrated with Dentrix software, making the program electronically turnkey.

SmileRewards has been successfully piloted by Dr. William Busch at the North Kansas City Dental Group. [www.drbusch.com]

We invite you to explore the opportunities SmileRewards can bring to YOUR practice.

Keep your patients coming back to you for a lifetime by recognizing and thanking them for their business and their loyalty.

Ultimately change patients' attitudes to want to pay at the time of service so they can accumulate points faster when they pay by cash, check or credit card.

Increase your product sales and demand for services by creating awareness about your office’s new products and services, as well as the latest industry trends, and giving patients money to spend in your practice.

Replace accounting reductions (patient discounts; i.e. 5% - 10%) with SmileRewards. Now, patients will use their rewards back in your practice again.

Transfer some of your external marketing budget to internal marketing where it counts. SmileRewards puts your patients at the heart of your business. Your patients are already used to spending money in your office.